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Bringing Back Hot Rod Fever !

By 8:35 AM

Ready Go ! Los Angeles River Hot Rod !!

Back in the 50’s TIME magazine did several features on the Hot Rod culture. 
 It was an American past time & phenomenon that showcased vibrant, powerful classic cars that  competed with their stand out, stylish drivers all across the U.S.



Tuning up at the Downtown LA Garage


One of the most iconic locations for this four wheeled sport was Southern California ~ specifically Los Angeles.

LA River Classic Cars 

Downtown and the Los Angeles River area were the main spots where these classic cars would compete and the 6th street bridge was the place where the drivers would get together.

American Style, Classic Car Preparation for Hot Race !


 3rd & Army Apparel was inspired to not only recreate the event but to re-enact the Time Magazine photos taken back in the 50’s. 

The race is featured by 3rd &Army Apparel
It's all about the race

It's getting darker and the race is almost over

The winner takes the pretty girl home. It's the end of a beautiful day

Thanks to the handful of local enthusiasts, the City of Los Angeles and the photographer Rocco Ceselin for making these historic hot rod moments revealed to our current generation.

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